The athleisure slant, in all its coach filled brilliance, has had a hold on the design business for some time now, with scores of brands exploiting the request. In any case, as Business of Fashion reports, there’s an alternate market that is developing more rapidly than athleisure without precedent for quite a while: denim.
The numbers demonstrate it. “According to data from retail technology company Edited, the first half of 2017 saw the women’s jeans market grow by 79% compared to the first half of 2016,” BoF reports. “Athleisure leggings, by comparison, grew just 35%.”
For more knowledge, Business of Fashion tapped Dio Kurazawa, the denim executive at slant anticipating organization WGSN. “It’s not that athleisure is going away,” he told BoF. “It just means that folks are choosing not to have six different pairs of Lululemon tights and they’re opting to settle back into their denim. Millennials are driving the changes.”
In particular, recent college grads are floating towards the vintage denim incline. Massimo Ferrucci, the jeanswear leader of VF Corporation (which possesses Wrangler and Lee), disclosed the pattern to BoF: “The younger consumer is attracted very much by Americana, by originality and authenticity, by product that comes from the archive.” indeed, the pattern is huge to the point that it provoked the dispatch of the new Levi’s Authorized Vintage accumulation, comprising of 50,000 old pants that the brand acquired from the resale advertise. All things considered, would you say you are prepared to swap your stockings for vintage pants?
We sure are! Vintage jeans are always amazing to wear, and to be honest, leggings have become a bit boring. We like to see trends changing, and we are glad to learn that vintage jeans are coming back big!